Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

• A truly versatile jerk bait with an improved hook keeper for higher hook up ratio
• Fish weightless near the top of the water or with insert weights to get down into heavy cover